Bulgari’s glamorous diamond Serpenti necklace has made an appearance at nearly every major red carpet event on celebrities from Charlize Theron to Lizzo. Now you can wear the head-turning design to any party, or even an intimate dinner for two, and it’s in your budget—you can rent it for the evening. The diamond covered Serpenti necklace (one of only six of which were created) is just one of the dazzling and coveted jewels that Beekman New York offers for rent.
Beekman’s curated inventory of rentable jewels includes iconic pieces like Cartier’s diamond panther earrings, a set of bold jeweled Verdura cuffs, and the Bird on a Rock brooch that Jean Schlumberger designed for Tiffany’s. The New York-based company also has power pieces for your next big meeting (think statement cuffs), and big juicy cocktail rings that would certainly impress your friends. And, nobody needs to know you don’t own the jewels.
Even Elizabeth Taylor, one of the most famous jewelry lovers, understood the beauty that jewelry possessed not necessarily as a trophy to own, but as something simply to relish. She once said: “I adore wearing gems, but not because they are mine. You can’t possess radiance, you can only admire it.” It’s a further endorsement that you don’t need own the jewels to enjoy them. But, owning is nice, too.
Fine jewelry rentals are the next big thing.
Luxury fashion and accessory rentals have become a standard practice for parties and events, and even for great vacation and working wardrobes, but Beekman is one of only a few services that offer haute joaillerie—and it has debuted just in time for all the post-pandemic weddings and parties.
Up until now most jewelry rental services focused on bridal jewelry and every day pieces, because the cost of building a collection of high jewelry required a serious investment. But, like all luxury goods, from airplanes to art and vacation homes, the time has come for super-luxe jewelry to join the shared economy.
Become Princess for a day.
Not only can you rent luxurious necklaces and earrings today, but the British jeweler Hancocks just launched a new lending service that offers its historic diamond tiaras for weddings and events. Now that big weddings are back, brides are going all-out and they want to feel like princesses. “Tiaras are jewels that embody and celebrate some of the most significant and beautiful moments in life,” says Hancock’s director, Guy Burton. “This symbolism is once again enjoying a renaissance.” The company’s tiaras, which range from Victorian-era leaf designs to contemporary styles, are available to rent for 1% of the retail value plus VAT for periods of 24 hours.
There’s always a reason to wear fabulous jewels.
Beekman’s high-end selection offers over 1,000 jewels, which the company purchased at auction, from international brands, and private estates, says Keith Rosen, the president of the company, which was established in February 2020. The service caters to people on the party circuit: A mother-of-the bride recently rented a one-of-a-kind Verdura ring with a huge 46-carat pink Kunzite center stone (a true statement piece worth upwards of $50,000), for $275 per day. Another bride postponed her wedding due to COVID, so by the time she walked down the aisle she was pregnant, and wanted a great pair of earrings to distract from her baby bump. For her big day, she rented dramatic multi-sapphire earrings with a large baroque pearl drop. Another client borrowed pieces to wear to the recent Tribeca Film Festival. Beekman’s membership service starts at $69 per month and includes access to a stylist, and rentals start at $25 per day and increase based on the value of the jewelry.
Beekman is part of the booming fashion rental economy, which is expected to be a $1 billion global industry in 2021. “People are trying to empty their closets and reduce the amount of stuff they collect, and this is a great way to recycle,” says Rosen.
At the jewelry rental service Switch, you will find pieces from some of the industry’s rising young stars, including Mateo, White Space, and Bea Bongiasca, along with established brands like David Yurman and Bulgari. For a monthly membership, you can access Switch’s wide range of styles, brands, and prices, and search jewelry in categories that include vacation, wedding, every day, and festivals.
If you are looking for a big selection of diamond jewelry, Flont has it all, from the heritage houses Van Cleef & Arpels, Bulgari, and Tiffany’s to smaller designers. A monthly subscription starts at $59, which lets you borrow up to $1,500 worth of jewels at a time, and goes up to $379 a month for access to jewels worth $8,999. You can choose to keep the jewelry for a month or swap it out several times. It also offers a special wedding service where, for $249, members of the wedding party are given a gift card to rent jewelry for the big event.
We can expect to see more jewelry rental services debuting soon. The world’s largest jewelry retailer Signet, parent company of Kay Jewellers, Zales, and Jared, recently acquired the jewelry rental service Rocksbox, which focuses on fashion jewelry but is looking into adding fine jewelry. For a $21 monthly fee, Rocksbox delivers clients three jewelry pieces, and there’s no limit on the number of sets a client can receive every month. Founded by Meaghan Rose in 2012, the service has stylists who advise clients on jewelry selections based on a personalized style survey and their wish list.
Start thinking like Liz Taylor and find the jewels you love and make you feel radiant—now that price isn’t an issue.
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